- Know your Personal Brand
Every person in business has a ‘role’ or a ‘title’ that defines what they are expected to do day-to-day (the ‘features’ of what they do). However rarely is that the same as what they are truly ‘known for’ (the ‘benefits’ of what they do) within the business. For example somebody may have the title of ‘Operations Manager’ but they are actually known for being a great strategist who can problem solve better than most within the business. This ‘Personal Brand’ or what somebody is truly known for is in many case more critical to that persons future growth potential within the business (or outside of the business) than their title. Knowing clearly your personal brand can also help you move between departments or play more effectively to your strengths. Finding out your personal brand can be as easy as asking those around you that you trust: “What do you feel I’m known for in the business above and beyond by role?”. What’s your Personal Brand?
- Be an effective Leader in volatile times
True leaders step up during volatile times in a business. They are the ones who can navigate through the choppy waters of business and take an ‘internal locus of control’ approach (i.e. focus on what they can control rather than what they can’t control). To help you or your leadership team be more effective in volatile times it’s critical to:
- Slow down the amount of change initiatives in the business. It’s more effective to have 3 strategies properly implemented than have 10 strategies in the air your team don’t have the time to complete.
- Focus on what’s within your control to change. Don’t fall into the trap of blaming things outside your control, develop strategies to work around them.
- Be more effective problem solvers. Train your team in key problem solving tools such as Force Field, Pareto, Mindmapping, One Page Plans so they can have the tools to address team issues and problems that arise.
- Boost the accountability levels of your entire team. Have a culture of ‘doing what you say you will’.
- Don’t forget the simple stuff
Often the most successful businesses and business people have got where they are by just being very effective at the simple stuff in business. Whether it’s their sales process, marketing, recruitment process, strategy development, operations or people development they keep it simple and continuously improve their approach. Too often business people can be distracted by the latest fad, business methodology or technologies (looking for a quick fix) and forget to do the fundamentals well. Don’t fall into the same trap for your business.