The latest Director magazine includes an article on making Facebook work for your business with a 10-step guide.
Of course whilst British SME’s have a healthy scepticism as to whether setting up a Facebook page for their business has any tangible financial benefits, so-called experts are sure there are real gains in terms of creating awareness, boosting customer service, conducting market research, all leading, so they say, to increased sales.
What do you think? Can you achieve a return on your investment in Facebook (and other forms of social media)?
July’s Ripe Business Club will be discussing social media strategy and I’m sure Facebook will a major part of the debate.
In brief, the 10 steps were:
- Have clear objectives
- Content must be “compelling”
- Offer readers something
- Promote your page
- Commit long-term
- Allocate sufficient (staff) time
- Engage with your “fans”
- “Sell” with great care
- Be consistent across different social media platforms
- Establish a social media policy