Product portfolio analysis

[publication_post_date] | [publication_document_type] | [publication_topic]

The Product Portfolio Analysis (PPA) excel tool can be used to develop product strategy in your own business and those of your customer. Use the tool to map out the: range of products, amount of sales made by each product range, determine factors for Market Attractiveness of the product (or use the default ones supplied), determine factors for Business Strength in regard to each product within the business (or use default ones supplied), rate each factor on a scale of 1 to 10. One aspect to note: Under Market Attractiveness if the Barriers to Entry were high in regard to that particular product for competitors to get into the market the score would be low around 2 or 3. Therefore it is less attractive to get into the market.