Sustainable competitive advantage
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The Sustainable Competitive Advantage (SCA) tool is used as a filter for all the key issues that an organization faces. It is used as a method to allocate resources i.e. time and money to the issues that will allow the organisation to win in the market place. It focuses on 2 important attributes: Key Success factors that would be considered of high value by your customer and the ability NOW to beat your competitors. As the excel tool will show you, attention is also paid to the future ability of the organisation on a given attribute to beat its competitors.